Film and video production

ABF is a global food, agricultural, grocery and ingredients business. This film is all about recognising and promoting good sustainable practices throughout all the businesses. Specifically the film shows what ABF are doing to manage the environmental impact of their operations, how they are taking good care of their staff and what they are doing to be a good corporate citizen.

Shot in HD the film follows Susan Hingley around the world on a quest to discover ABF's sustainable practices. The film was first shown at the AGM in December 2009 for the benefit of the shareholders and subsequently distributed to staff, suppliers and customers.

Translated and subtitled into four languages the film was distributed worldwide spreading the message globally.

"I have been working with Razor for more than ten years now and yet again they have put together a little masterpiece. This film tells our Sustainability story with care, pace and clarity. The result is refreshing and engaging and all along Razor have been fun to work with. "

Head of Communications, Associated British Foods

Tags

Marketing - Corporate Responsability -