Film and video production

The brief was to make a film that trained the global sales people about the new 'AB Mauri Way' a unique holistic approach to selling bakery solutions.

To make the concept clear we went for a presenter-led programme that used graphics combined with live action to explain the step-by-step process. The imagery had an interesting, slightly surreal quality, but importantly what emerges is an easily digestible overview of the AB Mauri model that sales staff and others can understand and remember.

Tags

Marketing - Staff event video -