ABF is a large conglomerate of companies and their directors were keen to show the shareholders that there was more to the company than Primark and AB Sugar. Specifically, they wanted to show that their strategy of nurturing new businesses with personal support and investment was producing results. Screened at the AGM the interview led video engaged the audience in a personable way. Three business examples were highlighted and the synergies were cleverly illustrated with dynamic graphics. These three stories clearly showed ABF 's success in building businesses around the world.