Film and video production

ABF produces numerous bread products and brands in Australia and the UK. This film sets out to celebrate them.

Music led, the film's message of enjoying bread products is found in the lyrics: bread is tasty, fun, wholesome, fresh and nutritious etc. In the film we see people of all ages and ethnic varieties enjoying the breads intercut with scenes of harvesting, milling and baking.

So, the over riding story is ABF works very hard in the background to provide fresh bread every day to be enjoyed by many people.

"This film went down really well with our shareholders, who learnt a lot about the business while being impressed with our range of products serving so many different types of customers."

Communications Director, ABF

Tags

Case Study - Motivational - Presenter Led